Archive November 2015
In a world where algorithm, mechanization and technology are slowly taking over all the routine human jobs of yesteryear, will there be jobs for humans in the future and if so what might they be was the starting point for this weeks round of on air interviews.
We took a look at the jobs that will soon be the domain of technology including tax clerks, library technicians, loan officers, postal clerks, retail sales assistant, technical writers, accountants to name but a few.
This list is not a mandated one, there may still be people involved in doing the tasks, but just as stenographers, typist and elevator operators of the past it will not require someone full-time to do them, but rather it may be just one task, amongst many others, someone does in the completion of their daily work.
Some of tomorrow’s new jobs will include big data scientists (all the rage at the moment), robotics engineers (we can’t get enough of them), augmented reality travel agents (providing digital rather than physical holidays), transhumanist designers (an HR function that decides whether a task is best done by human, tech or both and then manages the process), genome specialist and retirement counsellors.
It’s a fascinating and important discussion, what do we tell our kids, how do we prepare them for the world of 6 careers and 14 jobs and working into their 90’s in industries and professions that today we know nothing about. How do we transition our businesses and thinking to take best advantage of what’s ahead and how do we retrain those in jobs and industries that are likely to disappear?
There will be work for humans in the future, it will be in the wisdom, service and human contact fields, but what can we do today to get ready for tomorrow?
Have a listen to these segments for different insights and approaches to this vexing question.
ABC Wide Bay – David Dowsett – 30 November 2015 – (9 minutes 22 seconds)
ABC Far North – Phil Staley – 30 November 2015 – (18 minutes 22 seconds)
AusStereo WA – Anthony Tillie – 30 November 2015 – (4 minutes 01 seconds)
Urban sprawl is so five minutes ago. The Australian dream of a house on a quarter acre block is dead. Skyscrapers are moving to the suburbs. This progress is a double-edged sword that leaves us wondering: how might our future selves live?
Back to the Future
To figure out where Melburnians might be headed, it helps to look at from where we have come. It’s the job of futurist Morris Miselowski to predict (with research and evidence rather than some kind of psychic vision) social and business trends.
He’s tickled by the idea that we have come full-circle with our desires since our parents’ generations, “when my parents came as ethnics in the 40s we lived on top of the shop and that was a bad thing to do. The first thing you did to prove yourself was to get out of there. Now it’s the exact opposite. To live in a trendy shopping centre is actually seen as a sign of prosperity, people aspire to it.”
He explains that prior to the 60’s, homes were traditionally the female bastion. Men came and went using the home as a transport hub. Strip shopping centres were built to accommodate women walking to them.
In the 70s women began to work out of the home more, it became more ordinary for people to share chores. People began to be at home for longer periods of time, “we stopped covering up the couch in plastic and having beautiful pristine rooms that only the priest was invited to once a year and everybody else whispered in.”
In the 80s and 90s that we were still working nine to five, shopping nine to five and we owned two cars.
Society still required us to have that house and backyard to prove that we’d made it. Says Morris, “I have the mortgage, it’s choking me, but I have the mortgage! Part of my retirement is that home and if you really wanted to show off you’d have a two storey home on the quarter acre block.” This era, of a mere decade ago, is almost forgotten.
Morris says the last ten years have made Melburnians “less comfortable, we’ve seen lots of issues around employment, money, bank rates, and the pragmatist in us has come out…we have to give up on that dream if we want quality of life”. We now work when and where it’s appropriate, shop when we wish, “and we want to be close to entertainment, close to family or just close to something that bring us comfort and joy”.
The trophy home is no longer important. Sharing things rather than possessing things has lost its stigma. We now share cars, dwellings, leisure spaces, amenities and holiday homes happily…even pets!
So how are these social pressures going to sculpt where we live? Morris envisions a trend for four to six storey apartment blocks inspired by the Asian style of living. While it seems we’ll work from home more often, we’ll actually live many of our waking hours out on the street.
“We will have self-driving cars in the next 10 years.”
Moving with the Times
Globally, inventors are seriously toying with the idea of Futurama-style transportation tubes. Until then, transport – and parking – is a major cause of objection to dense residential plans. Morris believes we will have self-driving cars in the next 10 years, “one in four cars sold in 2020 will be capable.
Volvo, VW, Merc and a few others already have apps that will theoretically allow the car to park itself, the technology exists, laws just need to catch up”. The car could park itself kilometres away, saving time and valuable space within the building.
“The car will know you want it because you’ve started moving out of the house so it will call itself up and be ready for you,” he says. Expect to be riding around in vehicles akin to KITT from Knight Rider sometime soon.
On the Inside
Morris looks to Japan, “they have apartments that are basically a square box. In the middle it has another large-ish box and that box rotates with four sides. Every side is different; one side is a kitchen, one side’s a bedroom, one’s an office, one is a loungeroom. Sounds kitschy but it actually works beautifully!”
Morris says we will demand more from internal architecture. No more pushing buttons on the lift. The elevator will recognise you personally and take you home.
Your apartment will let you in, dim the lights when you lie down, play the song you were vibing to on the train home.
Walls may move or disappear. Furniture, the room and even the mood of the space will reconfigure themselves depending on what you’ve got planned on your digital calendar.
Sound like sci-fi? Welcome to the “Internet of Things”.
Morris says the real beginning of this trend is only five to ten years away.
Digital marketing is evolving at the speed of light, leaving marketers grappling to keep up. So what are the trends you really need to know about? We spoke with two experts to find out reprinted from Get Started
In 2014, it is estimated that humans produced around 8 zettabytes of data. That’s more data than all the preceding years put together. To put it into context, it’s equivalent to the storage capacity of 62 billion iPhones.
While the data itself has proliferated, so too have the marketing technologies designed to generate and manage it. In 2014, Scott Brinker’s well-known Marketing Technology Supergraphic featured 947 martech vendors. In 2015, the number had nearly doubled to 1,876 – surprising even Brinker himself.
So if you’re a marketer and you’re feeling a little overwhelmed right now, you can afford to cut yourself some slack.
To help you sort out what you really need to be focused on, we spoke to marketing technology expert Martin Orliac, Digital Marketing Manager at Rackspace, and Futurist Morris Miselowski. Here are the key trends they identified that are likely to shape the future of marketing.
The key thread that underpins all of the emerging technology in this space is personalisation. “Technology is pushing us into a very hyper-personalised space – we need to move away from mass communication,” says Miselowski.
“At the moment, we are still trying to guess what would be best for an audience to trigger the kind of response we want from them, and tailoring the placement of that message accordingly,” he says. “But that’s the old model. In the future, technology will understand who we are, what we’re doing, what we value and what we want to know about, as well as when and how we want to receive information. It will be able to feed us messages that are relevant to us at a particular time, and those messages will self-assemble.”
Evidence of personalisation is, of course, already all around us. Think recommendation engines, geolocation tools, retargeting, voice activation systems that respond to our voices – to name just a few. However, Miselowski points out that we still have a way to go in getting consumers on board. “There are still issues around privacy that we have to overcome but I don’t think this is a difficult step given what consumers have already chosen to share, for example through social media. What we need to do is convince them that the trade-off of sharing is in their best interests.”
The ‘Internet of Everything’
Over the last few years, the Internet of Things has very much become part of our everyday reality. In today’s world, there are 18 billion connected devices globally – roughly three per capita. According to Orliac, this number will triple over the next decade. “By 2025, you’ll have a connected car, watch, radio, fridge, air-conditioner, sound system, virtual reality headset…”
This rapid rise of connected devices has brought us into a world where technology is simply ‘ambient’, adds Miselowski. “We’ve moved into a phase where technology is like electricity and gas – it just exists.”
Having such ready access to technology will have a significant impact on how we frame our marketing messages, says Miselowski. “Today, many of our decisions are based around the particular communication platform and when and how consumers will access it. Over the next few years, that won’t be the concern anymore. We will just assume that they will have the technology with them – either in-store, in their pockets, in their handbags, or in their homes.”
An extension of this concept of the Internet of Everything is that people will be able to make direct purchases from a huge range of devices, for example, their television, radio or fridge. “Within five years, this will be an ordinary thing,” says Miselowski. “You’ll have the opportunity to learn about something, interact with it and buy it, all from the one place.”
The Internet of Everything opens up huge potential for marketers in terms of understanding the way people interact with their physical environments, and how they use their internet-enabled devices to research and make purchases. All of these insights will become standard elements of the marketer’s toolkit in the years to come.
Virtual and augmented reality
Virtual reality has been a big buzzword in 2015, largely thanks to the now-Facebook-owned industry leader, Oculus. The Oculus Rift is a virtual reality headset that’s due for release in the first quarter of 2016. “VR (virtual reality) is going to completely change the way we do things; it opens up a whole new world of opportunity,” says Orliac.
“For example, if you’re selling a house, you could create a VR experience where people could put their headset on and visualise themselves in that home. Or if you’re in car racing, you could put a 360 degree camera in the car and sell subscriptions to people online so they could experience the driving in real time with a VR experience in the comfort of their own home.”
For now, the virtual reality experience largely remains tethered to physical headsets, but the natural extension of this is augmented reality, where the consumer will actually be completely immersed in the experience.
“Augmented reality will really redefine advertising and digital,” says Orliac. “To deliver an advertising experience to users now, you need to have a physical platform, like a billboard or TV or some form of store, but with AR you can create that experience on the fly, anywhere you want. Every white space will become a potential advertising space. You could have someone sitting and waiting for a train and you could display an augmented reality car to them. They could then choose the colour and features and buy it on the spot.”
Beacons are low frequency chips, found in devices like mobile phones, that communicate with other beacon devices to form a network. Unlike NFC technology, which only works in very close proximity to a device (about 10cm or less), beacons can work over a range of up to 70 metres.
The most obvious application is in retail. For example, a retailer may push a specific offer to a customer based on their in-store location, or help guide them through the store to an item they’re looking for. They can be used to tell how much time a customer spends in each part of a store and how the customer navigates their way around. Information from beacons can also be used to facilitate a hyper-personalised customer service experience, by providing staff with information such as the customer’s name, product preferences and purchase history. This information can also potentially be used to retarget the customer online.
Beacons enable retailers to more accurately attribute a sale to online or in-store, based on tracking of the customer’s in-store behaviour. For example, if a customer browses in-store and then buys online, without a beacon that sale would be wholly attributed to the online store. With beacons, the retailer is able to get a much clearer picture of the customer’s pre-sale activities.
With Westfield recently releasing thousands of beacon-equipped digital screens in its shopping centres, this technology is very much here to stay. “They haven’t rolled out the full capability just yet,” says Orliac, “but these screens have the capacity to know where you’ve been and who you are, and they can tailor advertising specifically to you.”
From an advertiser’s point of view, beacons have the potential to open up a whole new level of transparency. “Back in the day when you were buying outdoor inventory, you didn’t really have proof of impressions,” says Orliac. “There was an element of trust involved, whereas this technology will allow full end-to-end transparency for the advertiser. You can see where your ad was displayed, how many times, and you can compare performance based on the location of the ads.”
People-based marketing (RIP cookies?)
As more people gravitate towards mobile devices, the role of the cookie will become increasingly sidelined, says Orliac. “The first thing you do on a mobile is go to an app, and apps don’t support cookies. If you can’t track your audience with cookies, you need to use people-based marketing.”
People-based marketing is about linking the activity of web or app users with a form of identification, such as a log-in. “Today, the big identity trackers are Google, Facebook, and to some extent LinkedIn and Twitter,” says Orliac. “Their services (such as Facebook’s ad server, Atlas) allow you to track your ads and experiences across mobile devices and the web using identities.”
The upshot is that marketers will increasingly become reliant on the custodians of identity data – such as the Googles and Facebooks of the world – to track consumers across mutiple devices.
While programmatic ad buying has clearly cemented its place in online, the concept has recently extended into outdoor digital displays – a trend that Orliac believes will revolutionise outdoor advertising.
“Right now, the process of buying ad space on digital outdoor screens is antiquated because you need to buy it directly,” he says. “If you can do it programmatically, it will make the whole process more efficient. It will reduce the cost of the purchase and enable very specific targeting capability based on things like location, weather and even the outcome of sporting events.”
For example, an umbrella company could pre-set its ad to run only when it’s raining, or a brand could run a different version of its ad creative outside a football stadium depending on the outcome of the game.
Unlike the trends we’ve covered so far, HTML5 is not exactly a bright and shiny new technology, but it’s something that Orliac says digital marketers need to get their heads around as a matter of urgency.
For the past decade or so, animated online display banners have been created predominantly in Flash. However, the writing is on the wall for Flash, with nearly all the major desktop browsers ceasing to natively support it. This means that users are going to have to install third party software to enable it. Rather than being served a visually dynamic animated ad, users would instead see a static banner in its place, effectively ‘blocking’ ads created in Flash.
The necessary solution is to shift towards HTML5, a language used to create ads for mobile. There will be certain trade-offs involved in this switch, such as arguably inferior animation rendering capabilities, but as Orliac points out, the alternative is going to be a whole lot of wasted impressions when animated desktop banner ads fail to display as intended.
Don’t overthink it – it’s still just ‘marketing’
While it’s easy to get distracted by all the bells and whistles of new technology, at the end of the day the technology is really just an enabler of solid marketing tactics.
As Orliac advises, the key is to keep it simple. “Clearly define your KPIs, understand your audience, and try not to disperse into too many cool toys because they will just dilute your focus.”
Miselowski expresses a similar sentiment: “Whatever the technology, the basic principles are the same. It’s about human interaction, it’s about sales, and it’s about engagement. We need to remember that humans are still at the centre of it all – it comes back to basic communication and marketing skills. Know the consumer and know what they want.”
They are bulky and old-fashioned but do not fear because the days of unflattering passport photos are numbered.
The out-dated passport could one day be replaced and experts say we have already started transitioning to the ‘cloud passport’ of the future.
While the little book is our access key to foreign lands, it is easily lost, stolen and presents some security issues.
To replace a lost or stolen passport, the traveller must fill in a form, attend an interview and pay the application fee of $250 on top of the replacement fee of $111.
Add this expense to the experience of being trapped in another country and you’ll see passports are inconvenient to say the least.
In 2005, Australia introduced the ePassport, which included a chip that stored personal information and a digitised photograph.
This photograph stored on the computer chip and in the passports database, allowed passengers to be identified by a biometric system. In this instance, it was facial recognition technology.
Tech futurist Morris Miselowski said this was just one step closer to the invisible biometric passport of the future.
“I think we will move to the point in the next couple of decades… where we won’t have any passport at all,” he said.
“Where our origin, country of residence, birth will be known to people and we’ll be able to move through borders far easier and far quicker.”
The future for passports
In October this year, Foreign Minister Julie Bishop said a passport-free future was on the cards.
The idea for ‘cloud passports’ was suggested at a Department of Foreign Affairs staff competition.
Why not integrate passports with technology like tablets and phones? Photo: Getty
“Australia prides itself on having one of the most secure passports in the world but by embracing and harnessing new technologies we might be able to do better,” Ms Bishop told News Corp.
Mr Miselowski said he envisaged a future with no physical passports and immigration.
Instead passengers would walk through a series of spaces that identified the traveller via biometrics, and then were allowed or denied access to the next stage.
Lesley Foo, 19, from Singapore, travels overseas up to eight times a year and is well acquainted with the passport.
She said a completely digital passport would make her travelling experience a lot easier.
“I think it would be [beneficial], solely because a passport would be needed very often and having the ability to not care about a physical passport would be useful,” she said.
“It would make it a lot faster, when going through immigration. There’s no need to wait in lines.”
Why do we still need to carry them?
We already have a lot of the technology needed to make this digital passport a reality, so why are we forced to carry the old-fashioned passport around?
Unfortunately, it is not that simple.
Mr Miselowski said there were many other factors to consider when implementing a change that would ultimately impact the entire world.
“Not only is it technological, it’s cultural, it’s political, it’s economical, it’s legal, there are all sorts of things we will have to overcome. To me the technology side is actually the easiest of all,” he said.
Easier? Or a recipe for disaster!
Biometric ‘cloud passports’ would revolutionise travel. Mr Miselowski said they had potential to eliminate human bias, improve security and would make the travelling experience quicker.
Despite this, the idea of ‘cloud passports’ has been met with apprehension.
Frequent international traveller Matilda Chappel,19, said she was happy with the traditional passport system and did not see the need for a completely biometric method.
“I would rather have a hard copy of a passport as you know it is there with you,” Ms Chappel, from England, said.
“Sometimes computer systems crash and this could lead to mass delays which would then lead to problems with connecting flights.”
As we pause today to remember and honor those who died or suffered for Australia’s cause in all wars and armed conflicts, Phil Whelan of Hong Radio and I took the opportunity to add our thanks and to chat about the likelihood of war continuing in the future and if it does, the technology that we might we use in battle.
It is hard to frame a discussion around the future of war because every atom of my being screams let’s not have a future that requires war, but the stark reality is that our willingness to wage war over others in an attempt to prove our superiority seems to be hard-wired into our DNA and socially acceptable in most cultures.
Last year I completed a research project and a series of media interviews on the Future of War Technology for Activision’s video game Call of Duty (COD) and found that our wars of tomorrow will be asymmetrical – fought between two or more opponents that are not of equal size or stature; would be fought with pinpoint accuracy; fought remotely; involve more technology than people; invisibility cloaks; artificial intelligence; smart guns and ammunition; drones, soldiers wearing exoskeletons.
I am in no way attempting to glorify war or its technologies, but instead to point out that because we can is never a good enough reason and to assert once again that technology is benign, people are asinine.
Take a listen to this week’s segment (11 minutes 51 seconds)…
Special guest panel explore future trends in Australia
Leading global research company Ipsos unveiled ten “mega trends” that will shape the world’s future, while a panel of experts explored future societal trends in Australia at a special event in Sydney last night to celebrate Ipsos’s 40th anniversary.
The “Rewind, Pause, Fast Forward – what does the future hold?” event was attended by 150 guests at Sydney’s Pier One where experts including Sydney Morning Herald Editor-in-Chief Darren Goodsir, business futurist Morris Miselowski, Shake Content Founder Adam Donnelley and Ipsos Mind & Mood’s Laura Demasi predicted future trends in a panel debate moderated by MCN Content Director Paul McIntyre.
Ahead of the panel debate, Ipsos Australia and New Zealand CEO Hamish Munro revealed the mega trends (see further detail on each trend at the end of this release) developed by Ipsos including:
- Dynamic Populations
- Growing opportunity and growing inequality
- Megacities: urban superpowers or human disasters
- Increasing connectedness and decreasing privacy
- Healthier and sicker
- Rise of individual choice and decline of the mass market
- Rise of the individual and decline of social cohesion
- Cultural convergence and increasing extremism
- Always on and off the grid
- Public opinion as a revolutionary force.
“These social tensions will impact how we live, how we feel about the future and of course provide an opportunity for brands and services to help Australians improve their lifestyles,” Munro said.
“At Ipsos everything we do is underpinned by our expertise in behavioural science, big data and technology. Behavioural science helps us decode the complexities of human behaviour, while big data enables us to layer multiple data sets to paint a more dynamic and comprehensive picture of consumers, and finally, technology gives us the tools to be able to do all of these things faster and more deeply and to get closer to consumers in real time.
“We live in a different world now defined not only by constant change but by true paradigm shifts – consumers have become producers, innovation is the default and data has not only become ‘big’ – it’s become truly dynamic and alive.
“But let’s not forget that ‘people’ are still at the heart of this revolution and the need for people to understand people and behaviour hasn’t changed. In fact, in an increasingly complex consumer landscape, the need to understand behaviouur has become even more critical,” Munro said.
Macro demographic shifts such as the aging population to the increasing role of migration in population growth
Ongoing challenges to the way our economy operates via continuing digital disruption, ‘paradigm shifting’ business models, the changing expectation of government and its role in regulating the economy
How technology will continue to embed itself in all facets of life, via an emerging digital infrastructure that will connect people more deeply to real world infrastructure including buildings, cities, transport and homes
Automation, robots and virtual reality and their potential to transform our experience of reality, how we work and how services are delivered
Consumer demand for more ‘me-centric,’ highly customised consumer experiences, which predict needs and desires.
The challenges faced by brands, including even greater market fragmentation and the battle to engage ‘attention deficit’ consumers who are already complaining of ‘connection fatigue’, and torn between their ‘Fear of Missing Out’ and the growing ‘Joy of Missing Out’.
Ipsos Ten Megatrends
Dynamic Populations – which represent both opportunities and threats to society. For example, two thirds of the global middle class will live in Asia by 2030 creating significant opportunity for Australian brands and services to tap into this growing, affluent market. Understanding these consumers will be crucial to tap into the vast wealth that is being created.
Growing opportunity and growing inequality – while some of us are becoming wealthier others are becoming poorer. A class divide is becoming increasingly apparent in Australia for the first time. We are witnessing growing inequality in Australia especially through housing affordability in our largest cities creating a generation of have-nots who will struggle to enjoy the same lifestyle as their parents.
Megacities: urban superpowers or human disasters – people are flocking to our largest cities, creating more pressure on infrastructure, housing and jobs, while also representing social challenges. Travel times are increasing creating potential future productivity concerns for our nation. Sydney is about to embark on an infrastructure boom but will it be enough?
Increasing connectedness and decreasing privacy – We’re spending more time online and buying more while we’re there but many of us worry about who – government or business – can track our ‘digital footprint’ (what we search for, what content we consume, what we say and to whom and what we buy) – and how long that footprint will live online.
Healthier and sicker – Life expectancy is increasing every year and creating new industries and services across Australia. While people are living longer and trying to live healthier lifestyles, levels of obesity are climbing and our environment is getting sicker – but will it be enough to force us to change our habits?
Rise of individual choice and decline of the mass market – we have unrivalled choice and it’s growing faster than ever before. The proliferation of international brands opening in Australia gives us greater choice and lower prices. Some Australia icons are now struggling.
Rise of the individual and decline of social cohesion – the rise of ‘me-culture’ vs concern and responsibility for the collective ‘us’ is set to continue. Meanwhile on the personal front, significant social changes are underway reinventing the very concept of the ‘average family’. Many families are headed by single parents, while single households are growing quickly and fewer people are getting married (and later).
Cultural convergence and increasing extremism – how well are Australians coming together? Sydney is the most multicultural city in the world and a great example of brands/services/foods where you can buy almost anything. However, like many other countries, we are also witnessing increasing social tension around immigration and the threat of home grown extremism.
Always on and off the grid – being ‘always on’ is driving some to ‘go off the grid’ for relief, relaxation and a chance to reconnect with the present moment and seek a greater work/life balance. Social consciousness continues to grow in importance. Companies that have a powerful social conscience are seen as compelling organisations to be part of. Flexible working environments will grow quickly over the next 10 years.
Public opinion as a revolutionary force – social media has heralded the role of mass social acitivism or ‘clicktivism’ where global social movements can appear overnight via the click of the ‘like’ button on Facebook. Protests are on the rise again with the public demanding to be more involved to express a point of view to impact decisions.
Look it’s a bird, it’s a plane, no it’s a #drone – 4BC, ABC Wide Bay, ABC Far North, Southern Cross Austereo WA
Australia Post’s announcement that they would trial drone deliveries in remote areas brought the story back to Australia and although this is a great thing for them to trial and definitely part of a future landscape for them, I am skeptical if there is real intent or just hype behind this announcement.
On a side bar the more interesting things in Australia Posts’ announcement is their trial of 3D printers in their retail stores and their $20 million innovation and invention partnership with Melbourne University, but back to drones…
In last week’s regular segment with Hong Kong Radio’s Phil Whelan we chatted about why Wal-Mart, Google, Facebook, Amazon and others are all going crazy over #drones, and what the imminent American drones registration legislation might mean for drone registration worldwide, but equally as fascinating is the seemingly endless list of ingenious tasks people are already using drones for including:
Emergency Medical Delivery
How about drones finding and fixing street potholes.
What about Police taser drones, or how about criminals using drones to spy on whether police vehicles are coming?
The list is endless and we are just at the beginning of this revolution.
I’m not quite convinced that we will have to swat away swarms of these pesky electronic mosquitoes in our near future, although 1 million recreational drones are expected to be sold in the USA and 50,000 in Australia this Christmas, but we will definitely become increasingly comfortable with their presence as they move from remote and regional, hard to get to, war-torn and disaster areas into our cities and towns.
Have a listen to these interviews and then share your thoughts and uses for drones.
David Dowsett – ABC Wide Bay – Monday 2nd November – 8 minutes 39 seconds
Phil Staley – ABC Far North – Monday 2nd November – 15 minutes 50 seconds
Anthony Tilley – Austereo WA – welcome on board as a regular – Tuesday 3rd November – 5 minutes 34 seconds
Clare Blake – 4BC – Tuesday 3rd November – 17 minutes 21 seconds
It appears a lot, with all of them (and many others) ramping up their efforts to use drones for delivery of everything from parcels to the internet.
In my regular catch up with Sky Business’s Derryn Hinch we explore what drones are, some of the many ways they may be used in the near future and debate the question of whether drones should be registered.