Sharing economy: Why we will barely own anything in the future / news.com.au, ABC Far North

reprinted from Daily Telegraph, Herald Sun, Courier Mail, NT Times, New Zealand Herald,  Adelaide Now, Balonne Beacon, Queensland Times,

a list of Australia’s beet sharing sites are at the bottom of this story.

IN 2030, if we need a ball gown, a grandparent to babysit our kids or a screwdriver to repair damage at home, we’ll simply go online, pay a small fee and borrow one.

Most of us won’t own cars, holiday homes or work at the same office everyday. Our houses won’t be filled with stuff we rarely use.

Many of our daily functions will be outsourced for a small fee, with all these interactions controlled through our smartphones.

These are the predictions of business futurist Morris Miselowski, who argues the sharing economy will soon facilitate most of our daily interactions.

“We used to amass things just in case, but we don’t have to anymore, because we can find the things we need when we need them quite easily and comfortably, through the sharing economy,” Mr Miselowski told news.com.au.

“It’s become difficult for many people to own an asset or aspire to own an asset. They just can’t afford it,” Mr Miselowski said.

“A lawnmower, the holiday home, the car … we won’t have to buy these things. We’ll just rent them and then we can still have the experience.”

It doesn’t make financial sense to own a bunch of things that you rarely used, says Steve Orenstein, CEO of Share Hub, a start-up accelerator for Australian sharing economy businesses. Some of its members include Airtasker, storage marketplace Spacer, car sharing service Car Next Door, pet-sitting service Mad Paws and Camplify, a caravan-sharing community.

“It doesn’t make sense to own these really large assets anymore and our platforms are making these really accessible to Australian consumers,” Mr Orenstein told news.com.au

“From a cost effective point of view and a flexibility point of view, you’re helping people make smart use of their money and using things only when you actually need them,” Mr Orenstein said.

Here’s a list of some the ways the sharing economy will soon be involved in our lives.

DELIVERY: “The supermarkets and the arrival of Amazon will bring mass delivery everywhere. But people will also be looking for short term, swift deliveries,” Mr Miselowski said.

“People who have a spare back seat or boot will pick up goods and services for people and deliver them. It could be groceries, it could be anything.”

STORAGE: “Services like Spacer let people who have a garage, or an extra car spot, or even a cupboard, rent it out,” Mr Miselowski said

“The biggest storage company in 10 years time won’t be the traditional storage company. They’re too far away for most people. Imagine being able to store your stuff at your neighbour’s place?”

ADVERTISING: “People are willing to have their car wrapped with advertising for a fee. That will soon become the norm,” he said.

MONEY: “People are doing away with the usual money players like the banks, and lending money peer-to-peer will soon become the norm,” he said.

COOKING: “There are lots of people who will come and cook for you at their home or yours,” Mr Miselowski said.

“Food delivery services are skyrocketing and there is already an app for people to connect with home cooks in their neighbourhood.”

CLOTHES: “There are already lots of sites where you can hire special occasion wear, and this will soon expand to other parts of the wardrobe,” he said.

WORKING: “Full time work will turn into task-based work. We are seeing a fundamental shift in business. Part time work was always seen as a negative thing, because it was what you did when you couldn’t get full time work. But now many people make a living out of it,” Mr Miselowski said

“So when those people are doing these tasks, someone will say ‘I have an office with an extra desk available’ and they’ll rent out that desk, not dissimilar to how hairdressers rent out any extra chairs they have.”

TOOLS: “When you need a hammer or a screwdriver, you can just find a neighbour that you can rent one from, instead of keeping an entire full toolkit in your garage, that only gets used a few times a year,” Mr Miselowski said

GRANDPARENTS: “This is a quirky one, but families who don’t have that extra support or a grandparent, can hire one. It fosters social connectedness and provides that much needed support for families,” Mr Miselowski said.

for full story click here

for a list of some of Australia’s best sharing economy sites click here

and listen to Morris’s chat with ABC Far North’s Phil Staley on the Sharing Economy, recorded live on Monday 25th September (11 mins 32 secs:):


 

Retail spending changes as we increasingly value the social experience / The New Daily

on the eve of my heading off overseas to deliver a Future of Retail keynote to one of the world’s largest FMCG brands, David Ross of the New Daily and I caught up to have a look at Australia’s retail scene past, present and future…

It’s not news to anyone that Australians love to shop but there are some dramatic cultural changes under way that show where we spend our bucks is changing dramatically.

While previous decades were about the stuff we bought, the networked digital world seems to be making us crave social consumer experiences.

The latest Australian Bureau of Statistics figures show this changing face of Australian consumers.

Despite talk of flat wages and rising living costs, we’re lashing out big time on eating out with spending in cafés and restaurants up almost 7 per cent in just one year.

Sean Sands from Monash University said the strong growth in dining spending reflects consumer connection ambitions.

“It’s driven by people’s desires to socialise,” he said.

Between June 2016 and June 2017 spending on household goods rose 6.9 per cent. But we’re getting choosy on where we buy, with spending in department stores actually falling 2.4 per cent despite spending on clothing, footwear and personal accessories up 1.07 per cent.

Dr Sands said the drop of spending in department stores reflected a return to the high street experience.

“A lot of people want to shop locally,” he said.

Retail and business futurist Morris Miselowski told The New Daily things have changed significantly in Australia’s shopping landscape since the global financial crisis in 2008.

“We’ve seen retail change dramatically over the last decade,” he said.

The arrival of international brands opening flagship stores in the heart of our capital cities has been a significant part of that.

But big-name brands aren’t finding it smooth sailing, British brand Topshop has entered administration. This is in contrast to several other imports, like Zara, H&M and Aldi which so far have been able to deliver what Australians are looking for.

Mr Miselowski said Topshop failed to understand what Australians want and so we didn’t go for their offer.

He told The New Daily that Topshop didn’t grasp that “Australians are more laid back” in their shopping and their style “didn’t make sense to our local vernacular”, he said.

Mr Miselowski said as online spending has grown, many people have started treating some big stores like showrooms, going there to check prices.

But some household names are doing well. Harvey Norman is one reporting net profits up 29 per cent to $448.9 million on the back of people buying household goods as we build and renovate at record levels.

In the post global financial crisis world many households have cut back spending on credit with the return of lay-by and other new retail functions through online platforms.

Dr Sands said one key area the recent sales figures showed was the continued growth in online shopping.

“Australians are spending more online and are purchasing from small and medium enterprises at a larger rate,” he said.

Will On, co-founder of online shipping platform Shippit, which ships products for many Australian retailers, said they were seeing a huge growth in online retailing as Australians look for flexibility.

“Australian consumers are looking for the basics,” he said. For many products “it’s a lot easier to buy online instead of picking up”.

Shippit’s most shipped items are clothing, followed by pet food, however the things Australians are looking for varies significantly during the week.

New technology companies like Shippit are able to see how spending changes across a single day.

Mr On told The New Daily that three-hour express clothing deliveries are more popular on Friday afternoon than any other time during the week as people planning to go out left shopping to the last minute.